'You Can Make It' Freshers

CHALLENGE

To land Pot Noodle’s ‘You Can Make it message’ on campus whilst driving awareness and trialling the newest members of the Pot Family – Pot Pasta and Pot Rice.

SOLUTION

The loud, bright, eye-catching ‘You Can Make It’ truck returned to UK campuses in Freshers 2018 for its second experiential tour of the year. Landing on campuses across the UK, we distributed delicious and perfectly served Pot Pastas and Rices to hungry students.

Bringing the ‘You Can Make It’ philosophy to life, students were invited to play on the Wall of Pot-ential; an experiential game which offered aspirational prizes inspiring students to reach their unconventional dreams, no matter how crazy they might be. Prizes included included experiences such as shark tank cleaning & a Hollywood make up masterclass amoungst useful prizes to help students ‘make it’ in their daily lives on campus.

Supporting the experience was the always on You Can Make It Student Ambassador campaign, sampling students at contextually relevant moments alongside driving entries into a national social media competition.

OUTCOME

Pot Noodle’s second student experiential tour of the year became the talk of campus again; reaching hundreds of thousands of students and putting Pot Pastas and Rices into the hands and hearts of eager students.