EMBRACE YOUR PATTERN

CHALLENGE

To drive brand affinity for Tinder amongst students by bringing a fresh + exciting twist to existing brand perceptions.

SOLUTION

Students were encouraged to embrace their unique dating preferences by getting creative and embracing their individual pattern.

Students could create their very own handmade phone case by a dipping marbling technique by choosing from 5 different personalities and colour combinations, reflecting what they search for in a partner.

OUTCOME

Thousands of students nationwide marbled their unique phone cases with events driving an increase in registration and usage of Tinder at each university visited