GUESTLIST TOUR

CHALLENGE

TO LAND THE SPOTIFY GUESTLIST PLATFORM ON CAMPUSES AND GET STUDENTS PARTYING LIKE IT’S £4.99 ON SPOTIFY.

SOLUTION

Spotify invites new students to break the ice with our immersive Igloo experience.

The Spotify Guestlist Igloo will bring to life the incredible ‘money can’t buy’ prize students can win when they sign up to the Spotify Guestlist - Spotify’s Ultimate Snow Festival Experience.

As students enter the Igloo they will be fully immersed into a multisensory snow party experience. Vivid Snow Festival content will be feature on large screens inside of the igloo, snow will fall from the ceiling, and a Spotify DJ will keep music at the heart of the experience ensuring students entertained as they sign up for the exclusive Spotify Guestlist experience whilst being rewarded with a bespoke Spotify woolly hat.

Continuing to create unforgettable moments on campus with Spotify, we invited new students at Freshers to break the ice with our snow-covered igloo rave! Students were able to add their name to the Spotify Guestlist offering them the chance to win VIP tickets to Snowboxx and every student who entered the experience left with a unique Spotify beanie hat.

In March, we flew 44 students from the UK and Canada to the French Alps for the ultimate VIP Snowboxx experience, climaxing in a private igloo gig with Snakehips.

OUTCOME

Following on from the success, we launched the Spotify Guestlist in Canada too.

A flagship campaign in our infamous Spotify student programme which has seen Spotify become THE number 1 choice for music streaming for students in the UK.