Soap & Glory is a brand that celebrates fun, creativity and self expression – just like students! They wanted to show students how aligned they were in this sense, giving them a reason to engage with and adopt the brand.
We created the Bubble-Decker Bus tour – a 16 date journey around UK universities inviting students to join kick-ass dance classes, get airbrush glitter tattoos or win make-overs and braid sessions from on site ambassadors, The Glory Girls.
Each event was pre-promoted through a dedicated network of student “Glam-bassadors” with slots on the bus pre-booked via a specially built microsite. The top deck of the bus was reserved for VIP experiences which could be won via a social sharing competition mechanic.
Throughout the day, the Glory Girls handed out awesome giveaways from mini Soaperstuffs to oh-so-popular pink popcorn, spreading the love and bringing some PINK to those grey October days.