Connect with students on a deeper level, bringing some all-important glam to campus to freshen up those Freshers!
The Bubble Decker Bus toured the country, inviting students to join kick-ass dance classes, get airbrush glitter tattoos or win make-overs and braid sessions from the Glory Girls (and exit through a slide... obviously!).
Throughout the day the Glory Girls handed out awesome giveaways from mini Soaperstuffs to oh-so-popular pink popcorn, spreading the love and bringing some PINK to those grey October days."
All KPIs were exceeded, with 484% of target competition entries achieved. There were over 1.5k student engagements on campus every day of the 16 day campain.
Seed's partnernship with Soap & Glory continues to spread brand love with digital and on the ground Glambassadors at 16 universities across the UK.
"Seed have successfully grown Soap & Glory brand awareness and engagement amongst the student population by creating a unique and memorable brand experience that has been excellently tailored to our brand. From a bright pink double-decker bus that toured 16 universities, to a highly engaging digital and on-the-ground student ambassador programme, over the last 2 years Seed have translated the fun and fabulousness of the Soap & Glory brand into an activation programme that appeals to the UK student population."