WOMEN'S RACE SERIES

To lower the average age of runners for the London based Nike Women's 10k by engaging students.

SOLUTION

12 inspiring female student sports influencers were hand-picked and trained to bring Nike's women’s 10k on to campus and in to student’s calendars.

Influencers selected their own racing moments on campus and online All student sign ups were directed through our media partner UniDays who offered an exclusive student discount to those signed up.

OUTCOME

2k of the 10k race tickets were purchased by UK students, a 1000% increase on the previous year.

More than a million students were reached through on campus and online platforms.

Nike continued to work with Seed on the Nike Training Club and Nike Running Club.

TESTIMONIAL

"The team at Seed Marketing always over deliver on campaigns and bring forward a fresh way of thinking that really connects with our Student Ambassadors. They are a reliable agency that we trust to drive our student campaigns in an effective and compelling way."

Brand Manager, Nike Running