KEEPING YOUTH SAFE
Consult, advise and plan a youth comms strategy throughout the pandemic.
IDEA
Working alongside The Cabinet Office, we act as their key strategic and insight agency to help plan and implement their marketing and comms aimed students and young people.
To constantly monitor this ever evolving climate, we run insight, surveys and focus groups with students and young people to understand the reality of their experiences and perception of Government comms. Using this insight we then create and test assets to ensure we put out the most engaging content to help keep young people safe.
With a multi-channel approach, we reach Gen Z online through organic influencer content and paid social amplification. We know that Gen Z are far more likely to trust their close connections and follow their recommendations, so our network of micro and nano influencers have been instrumental in communicating key guidance messages in an authentic way.
AMPLIFICATION
Taking the best content, we further amplified the campaigns via social paid adverts across Facebook, Instagram and TikTok to ensure the messaging was being seen by the right people in the right places. We are continuing to working closely with The Cabinet Office, providing insights to advise and plan future guidance campaigns that support students.
RESULTS
As an ongoing campaign, the results continue to evolve. We have achieved the following results so far:
- Reach: 838,899
- Impressions: 1,840,114
- Engagements: 8,769