KEEPING YOUTH SAFE

IDEA

We know that Gen Z is far more likely to trust their close connections and follow their recommendations, so a micro and nano influencer approach fit perfectly.

Working alongside The Cabinet Office, we created messaging and communications which seeded public health messages through trusted and compelling influencer content. Our campaigns reached this key audience with messages around local lockdowns, test and trace advice as well as university lockdowns.

We gave our influencers creative control of the content, allowing them to present the messaging in an authentic and natural way to their audiences and across their channels, with direct-to-camera posts and even dance videos created to amplify the messaging.