THE UNDIE RUN

TO DELIVER 25 'UNDIE RUN' EVENTS ACROSS THE UK IN ORDER TO ENGAGE STUDENTS WITH STAND UP TO CANCER AND DRIVE FUNDRAISING.

SOLUTION

A grass roots campaign to identify and support 25 super stars from across the UK affected by cancer, to organise an ‘Undie Run’ on their campus and rally their fellow students to strip down to their ‘smalls’ and raise money and awareness for Stand Up to Cancer!

OUTCOME

The campaign was a HUGE success, with THOUSANDS of students taking part, making a spectacular visual splash across campuses and social media.

TESTIMONIAL

"The team at Seed are a joy to work with, professional, accommodating and proactive. They approach challenges with positivity and from working with them over 3 months it was clear that they were truly passionate about the success of our campaign. Together we launched a new nationwide student event for Stand Up To Cancer and Seed played a huge part in the success of this. I would definitely recommend working with them. Thank you Seed!"

Product Development Manager | Cancer Research UK