GROW BRAND PENETRATION AND AFFINITY TO ESTABLISH ASOS AS THE NUMBER ONE DESTINATION FOR FASHION LOVING STUDENTS.
Cue ASOS Blank Canvas - an amazing offline and online global campaign, that created an outlet for students to showcase their creativity on a local level whilst supporting and elevating individuality.
ASOS Blank Canvas appeared at Freshers’ Fairs, via a pimped up UPS truck. Students could enter a national design competition to win access to design workshops at ASOS HQ, a creative grant and their bag being sold on the site!
Blank Canvas was one of the most popular activations at Freshers' Fairs and student events across the world.
Over 22k bags were designed, over 780k votes were placed for a winning design, and 178% of the student acquisition target was met.